• Place: Cuenca
• Academic Training:
Marketing, Communication, Business Administration
• Experience: 1 to 2 years
Maximize the impact of the company's online marketing strategies, using data analysis to identify opportunities, optimize campaign performance and improve user experience. Generate measurable and sustainable results, contributing to the growth and reputation of CEDIA in the digital environment.
Analyze market data and trends: Collect, analyze and interpret data related to market behavior, customer preferences and trends. This includes the use of analytical tools to extract relevant information and obtain actionable insights that guide marketing strategies.
Implement and manage social media platforms, web, CRM. This includes ad management, trend tracking, keyword usage, and adaptation to algorithm changes.
Design, execute and optimize marketing campaigns, ensuring content personalization and appropriate timing.
Develop reports and presentations: Create periodic reports and presentations that summarize the results of data analysis and provide recommendations to improve marketing performance.
Clearly and effectively communicate insights and findings to marketing teams and senior management.
Implement SEO and SEM strategies to improve search engine positioning.
Use predictive analytics to segment audiences and predict future behavior.
Use AI-based tools.
Carry out other activities delegated by the immediate boss in accordance with their profile.
Google Analytics, Power BI, Mailchimp, Google Apps, Social Media Ad Management, Adobe Illustrator, Canva, Intermediate Excel and Office.
Ethics, Innovation, Teamwork, Customer Orientation, Quality of Work.
Information organization, planning and organizational capacity, idea generation, idea evaluation, problem solving, analysis capacity, management, monitoring and control, attention to details, proactivity, verbal and written communication, strategic thinking, adaptability and creativity .
