Let's work to offer solutions that contribute to compliance with this new standard.
Technological development, as well as the preponderant growth of Internet transactions, have facilitated the possibility of collecting and using data related to personal, family, professional, academic life, among others. This makes it possible to achieve comprehensive knowledge of a person and generate databases that are very useful not only in the business field, but also fulfill an important social function and by virtue of this, Cifuentes has called personal data the current "currency of power".
In these circumstances, it was necessary to have adequate protection that recognizes all persons a permanent power of control over their own data. Today, the Organic Law for the Protection of Personal Data is already in force in Ecuador; norm that, due to the principles, rights and obligations that it incorporates, aims to achieve an ethical and responsible use of information, trying to harmonize two very important objectives, on the one hand, the protection of personal data and on the other, the free circulation of the same, in order to not unjustifiably limit innovation and technological development, which, in addition to being a reality, constitute a supranational objective.
It is true that this new regulation will bring important challenges for the institutions; however, it will not prevent you from continuing to carry out daily activities if personal data is treated responsibly and transparently. At CEDIA , aware of the necessary respect for the rights and freedoms of all people, we have already assumed the challenge, we accept change and evolution, and we accept it from a positive perspective, working to offer solutions that contribute to compliance with this new standard. .
Carolina Sacoto
Intellectual Property Specialist – CEDIA
